Gary Johnson Sales

I have been at the ShoreMaster booths at the Minneapolis Boat Show and things are looking pretty good. We had to change plans last minute because of some DNR issues over the hardcover top that we wanted to release. We did put in the new boat lift canopy that travels up and down, which is pretty cool. The dealers have had times of being very busy and times of being slow. The coming weekend will tell the tale. So what does a dealer do when it is not busy?? Sure it would feel good to go sit down and have a cup of coffee or head back to the room and take a nap. But how about taking advantage of the time and go visit the competition? How are they priced? What products do they have to offer? Ask for a brochure. How are they doing at the show? Open up a dialogue, eliminate the rumours that you heard about them, whatever. Try a little networking and visit with a couple of boat retailers make some contacts. If that is not your cup of tea, how about making sure you have all items ready for when it gets busy. Brochures out? Is the booth clean and orderly? Try moving a few products around to make flow easier now that you have seen how people enter and leave your booth. Here is another idea. How about tweeting a great experience you had with a customer or tweet a photo of you and the customer shaking hands after closing a deal. That will irratate the competitors that you just started building a relationship with! Oh yea, that is the same competitor that is back at the hotel taking a nap...........